8/31/2023 0 Comments Rocker creator![]() ![]() In addition to the manual, Dahl conceived of a cardboard box with air holes that resembled the kind used by pet shops. ![]() He went home and began writing an owner’s manual for this hypothetical pet rock, which detailed how best to handle it, the tricks it could perform (“play dead” being the most popular), and how it could remain a faithful companion due to its “long life span.” The gag was not so much the rock itself but the way it was presented. But Dahl decided there could be more to it than that. Dahl said that he didn’t have to worry about any of that because he had a “pet rock.” Worse, they required constant attention, from being walked to being fed to cleaning up after them. But Dahl didn’t really get rich off of the rock.ĭahl was working as a freelance advertising copywriter in California that year when, while having drinks at a bar with friends, the conversation turned to the destructive nature of pets. ![]() You may have heard the story of the Pet Rock, the Mexican beach stone that could be purchased in bulk for less than a penny, retailed for $3.95, and made inventor Gary Dahl a millionaire during a kind of novelty gift hysteria in late 1975. ![]()
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